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§ Marketing
Target Audience
The specific group of users a campaign is designed to reach and convert.
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簡単な定義
The specific group of users a campaign is designed to reach and convert.
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詳しい定義
A target audience is the intersection of demographics, interests, behaviors, and intent that a campaign is built around. The tighter your audience definition, the sharper your message can be — and the lower your cost per conversion. Every paid platform and every SMM panel service exposes some level of targeting, from geographic to interest-based to lookalike.
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例
- — 01A skincare brand targeting women aged 22-35 in the US.
- — 02A B2B SaaS product targeting engineering managers on LinkedIn.
- — 03A local event targeting users within 25 miles of a venue.
- — 04A panel offering geo-targeted followers from specific countries.
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プロのヒント
- ☞ 01Write out your target audience in a single sentence before building creative.
- ☞ 02Lookalike audiences outperform cold interest targeting after 30 days of data.
- ☞ 03Geo-targeted followers matter when your business has location-specific revenue.
- ☞ 04Refresh audiences quarterly — interests drift faster than you think.