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§ Marketing
Niche Targeting
Reaching a narrowly defined audience segment instead of broad demographics.
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Korte definitie
Reaching a narrowly defined audience segment instead of broad demographics.
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Uitgebreide definitie
Niche targeting trades audience size for audience precision. Instead of running a general campaign to everyone aged 18-34, you build a campaign specifically for runners training for their first marathon. The audience is smaller, but the creative can be sharper, the offer more relevant, and the conversion rate significantly higher. Every major ad platform supports niche targeting, and some SMM panels sell niche-filtered followers by country or interest.
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Voorbeelden
- — 01Meta ads targeting left-handed golfers aged 40-55.
- — 02TikTok creator briefs filtered by niche community size.
- — 03Geo + interest combos driving local event sign-ups.
- — 04Niche Instagram follower services sold by country.
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Pro-tips
- ☞ 01Start niche, then widen — the reverse rarely works.
- ☞ 02A narrow audience needs narrower creative to feel authentic.
- ☞ 03Don't confuse 'niche' with 'small' — some niches are huge and underserved.
- ☞ 04Test two or three niches in parallel before committing a budget.
§ End Note
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