CPM (Cost Per Mille)

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Подробное определение

CPM is the standard pricing unit for awareness campaigns on every major ad platform. It lets you compare the cost of reaching audiences across networks without worrying about how many people click. Low CPMs are not automatically good — cheap impressions on the wrong audience waste money faster than expensive ones on the right one. Most SMM panels charge per thousand engagements, which mirrors the CPM logic.

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Примеры

• — 01A $5 CPM means 1,000 impressions cost $5.
• — 02Instagram Reels ads often run $3-$8 CPM in the US.
• — 03YouTube pre-roll can hit $15-$30 CPM for premium placements.
• — 04Panel pricing like '$1 per 1000 views' is essentially a CPM.

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Советы экспертов

• ☞ 01Compare CPMs only within the same audience and objective.
• ☞ 02Seasonal CPMs spike during Q4 — front-load awareness buys in October.
• ☞ 03A low CPM with no conversions is a red flag, not a win.
• ☞ 04Always pair CPM with frequency to avoid ad fatigue.

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Связанные термины