Reach

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Подробное определение

Reach counts unique viewers, unlike impressions which count every render. It is the cleanest measure of audience size for a campaign and the denominator most marketers use for engagement rate. Reach can be organic, paid, or viral — and the healthiest accounts mix all three. Platforms report reach differently, so compare within platforms only.

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Примеры

• — 01An Instagram post seen by 20,000 unique accounts = 20k reach.
• — 02A paid campaign reporting 1M reach across 3M impressions.
• — 03Viral reach spreading a post beyond the creator's follower graph.
• — 04Panel view services that inflate impressions without moving reach.

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Советы экспертов

• ☞ 01Calculate engagement rate against reach for cleaner comparisons.
• ☞ 02Split reach into follower vs. non-follower to see whether you're growing.
• ☞ 03Reach is the top-of-funnel number — conversions still need to follow.
• ☞ 04Never buy reach as a standalone metric; it's meaningless without engagement.

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Связанные термины