§ Reference

SMM Panel Glossary

Your comprehensive guide to SMM and SMM panel terminology — browsable alphabetically and organized by category.

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7 terms

ABCDEFGHIJKLMNOPQRSTUVWXYZ

§ FilterAll categories SMM Panel Social Media Technical Analytics Marketing Reset filters

A

01/ A

Analytics

The measurement and interpretation of data from social media activity to guide strategy.

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C

02/ C

Conversion Rate

Analytics

The percentage of users who complete a desired action after an interaction.

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CTR (Click-Through Rate)

Analytics

The ratio of clicks to impressions, expressed as a percentage.

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E

01/ E

Engagement Rate

Analytics

The percentage of an account's audience that interacts with a given post.

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I

01/ I

Impressions

Analytics

The total number of times a piece of content is displayed to users.

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O

01/ O

Organic Reach

Analytics

The number of unique users who see a post without any paid distribution.

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R

01/ R

Reach

Analytics

The total number of unique users who have seen a piece of content.

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§ End Note

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