SMM Panel Glossary

The extent to which consumers recognize and recall a brand.

The amount an advertiser pays each time a user clicks their ad or link.

The staged journey a prospect follows from first impression to final conversion.

Paying creators with loyal audiences to promote products or content.

Reaching a narrowly defined audience segment instead of broad demographics.

The psychological tendency to trust content that others have already endorsed.

The specific group of users a campaign is designed to reach and convert.